Question: What is Henkel Iberica's current organization strategy? What does Every Day Low Prices (EDLP) strategy mean? What are the costs and benefits of this strategy?

  • What is Henkel Iberica's current organization strategy? What does Every Day Low Prices (EDLP) strategy mean? What are the costs and benefits of this strategy?

  • What is Henkel Iberica current SC strategy? Are the 2 strategies aligned? Do these strategies fit with the economic environment?

  • Identify the issues described in the case. Analyze the impact and urgency of the issues.

  • Analyze the Economic Environment in which Henkel Iberica operates and competes. Do the current organizational strategy and SC strategy fit with the economic environment in which Henkel Iberica operates?

  • What are the implications of SKU (stock-keeping unit) proliferation for Henkel Iberica's functional areas (manufacturing, Logistics, procurement, and marketing). What are the costs and benefits of manufacturing such a large variety of SKUs?

  • Explain Collaborative Planning, Forecasting and Replenishment (CPFR).Does CPFR mitigate the costs of the SKU proliferation? In what sense?

  • What strategic alternatives can Henkel Iberica pursue? What are the decision criteria you would include in selecting the best alternative?

  • What is your recommendation for Henkel Iberica? Is it feasible?

  • What are the implementation plans and the monitor and control mechanisms?

  • What contingency plans would you make?

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