What is management$$s first step in developing a business portfolio?

ANSWER

Unselected

To assess the attractiveness of the company's various SBUs and decide how much support each deserves

Unselected

To identify the key businesses that make up the company, called strategic business units $($SBUs$)$

Unselected

To add new products and units continuously so that some of them will become stars and, eventually, cash cows that will help finance other SBUs

Unsure

I AM UNSURE

To determine what role each SBU will play in the future