What is meant by a brand community? For what products, the brand community strategy would be appropriate?
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- What is meant by a brand community?
- For what products, the brand community strategy would be appropriate?
- How do marketers develop a brand community? Explain using an example.
Related Book For
Auditing A Risk Based Approach to Conducting a Quality Audit
ISBN: 978-1305080577
10th edition
Authors: Karla Johnstone, Audrey Gramling, Larry E. Rittenberg
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