Question: What is performance - based pricing for online ads? You pay only when the ad is shown. You pay only if some desired and trackable

What is performance-based pricing for online ads?
You pay only when the ad is shown.
You pay only if some desired and trackable action like a click happens.
You pay only if the customer likes the ad,
You pay only if the customer walks into your store.
What is performance-based pricing for online ads? You pay only when

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