What is required to make meaningful comparisons using BDI? three or more distinct target markets O information on competitive sales O previously-specified objectives O the percentage of brand sales to total market sales How do marketers view frequent stockouts? O Negatively, as they represent lost sales and poor supply-chain efficiency. Positively, as they indicate strong consumer demand. O Positively, as they reflect the potential for higher factory capacity utilization. O Neither positively nor negatively, as they're a given in business. Why is it dangerous to evaluate media solely based on CPM? O It doesn't take into account the circulation of the media. O Costs can vary among different advertisers, based on the number of buys. O Most media don't have accurate information on how many people they reach. O Media differ vastly in their abilities to communicate information