Question: What is the biggest difference between Brand Identity and Brand Image? Brand Identity is how the brand is perceived by the consumer, and Brand Image

What is the biggest difference between Brand Identity and Brand Image?

Brand Identity is how the brand is perceived by the consumer, and Brand Image is how the brand wants to be perceived by the consumer

(

this is controlled by the brand owner

) .

Brand Identity is how the brand wants to be perceived by the consumer

(

this is controlled by the brand owner

),

and Brand Image is how the brand is perceived by the consumer.

Brand Identity is the culmination of the extrinsic advantages of brand consumption, and Brand Image is a good or service that is purchased by a consumer, often used to satisfy a particular need.

Brand Identity is a good or service that is purchased by a consumer, often used to satisfy a particular need, and Brand Image is the culmination of extrinsic advantages of brand consumption.

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