Question: What is the difference between A/B testing and Multivariate testing? Describe a situation where an A/B test would be more suited as a data-gathering method

What is the difference between A/B testing and Multivariate testing? Describe a situation where an A/B test would be more suited as a data-gathering method than a multivariate test. You can use a Google Image if you want to support your answer but provide reference for that image.

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