Question: What is the difference between active and passive buyers? Active buyers have their defined budget and authority. Passive buyers purchase products without consulting a salesperson.

What is the difference between active and passive buyers?
Active buyers have their defined budget and authority.
Passive buyers purchase products without consulting a salesperson.
Active buyers are aware they have a problem and are looking for a solution.
Active buyers become passive buyers when their concerns outweigh the perceived value of your offering.
What is the difference between active and passive buyers? Active buyers

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