Question: What is the difference between differentiation and segmentation? q , Differentiation is a firm's strategic choice, whereas segmentation is given by its environment There is
What is the difference between differentiation and segmentation?
Differentiation is a firm's strategic choice, whereas segmentation is given by its environment
There is no difference between the two
Segmentation is the head of the marketing department's responsibility, whereas the CEO is in charge of differentiation
Differentiation deals with the "how" a firm chooses to compete, while segmentation describes "where" in the entire market a firm chooses to compete
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