Question: What is the difference between differentiation and segmentation?a . There is no difference between the two. b . Differentiation deals with the how a firm
What is the difference between differentiation and segmentation?aThere is no difference between the two. bDifferentiation deals with the "how" a firm competes, whereas segmentation describes the "where" a firm competes. cDifferentiation is a firm's strategic choice, whereas segmentation is a given from its environment. dSegmentation is the head of the marketing department's responsibility, whereas the CEO is in charge of differentiation.
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