Question: What is the difference between personalisation and customization, as applied to commerce technologies? a.Personalisation refers to adjusting marketing messages for a consumer, customization refers to

What is the difference between personalisation and customization, as applied to commerce technologies?

a.Personalisation refers to adjusting marketing messages for a consumer, customization refers to adjusting a product or service based on a user's preferences.

b.Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.

c.Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.

d.Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.

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