Question: What is the difference between personalization and customization, as applied to e - commerce technologies? Customization is any type of adjustment made to a product

What is the difference between personalization and customization, as applied to e

-

commerce technologies?

Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.

Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.

Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.

Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.

There is no difference. Both terms refer to changing a product or communication for the consumer.

What is the difference between personalization

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