Question: What is the difference between personalization and customization, as applied to commerce technologies? a.Personalization refers to adjusting marketing messages for a consumer, customization refers to

What is the difference between personalization and customization, as applied to commerce technologies?

a.Personalization refers to adjusting marketing messages for a consumer, customization refers to adjusting a product or service based on a user's preferences.

b.Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.

c.Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.

d.Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

What is the difference between personalization and customization, as applied to e - commerce technologies? Personalization refers to adjusting marketing messages for a consumer; customization refers...

What is the difference between personalisation and customization, as applied to commerce technologies? a.Personalisation refers to adjusting marketing messages for a consumer, customization refers to...

What is the difference between personalization and customization, as applied to e - commerce technologies? Customization is any type of adjustment made to a product by the user; personalization...

17) Compared to traditional markets, digital markets have: A) lower search costs. B) weaker network effects. C) higher menu costs. D) greater asymmetry. E) higher transaction costs. 18) Compared to...

What is the difference between personalization and customization, as applied to e - commerce technologies? Question 3 options: Personalization is any type of adjustment made to a product by the user;...

What is the difference between personalization and customization, as applied to e-commerce technologies? Answer: A) Customization is any type of adjustment made to a product by the user;...

1) Which one of these statements on e-commerce is correct? A. ___E-commerce refers primarily to the digital enabling transactions and processes within a firm, involving information systems under the...

Describe the types of cybercrimes facing organizations and critical infrastructures, explain the motives of cybercriminals, and evaluate the financial Explain both low-tech and high-tech methods...

Based on the evolution of international marketing since Levitt's article "TheGlobalizationof Markets" below and on what you know about international marketing, what do you think the next 20 years of...

\f\f\fChapter 2 Service Strategy Learning Objectives After completing this chapter, you should be able to: 1. Formulate a strategic service vision. 2. Describe how a service competes using the three...

A quantity of 0.15 M hydrochloric acid is added to a solution containing 0.10 mol of sodium acetate. Some of the sodium acetate is converted to acetic acid, resulting in a final volume of 650 mL of...

Collin pledged a $5,000 gift to his church for its building fund. He has 125 shares of stock that he purchased six years ago for $100 per share. It is currently worth $40 per share. Collin wants to...

What is the percentage of sales revenue a company keeps after it covers all direct corts areociated with rumnine the business?

Write a python program for the problem given below: A word is called as a good word it all the letters of the word are distinct. That is all the letters of the word are different from each other...

5. When setting its policy parameters in the dynamic model, the central bank chooses between a. a low inflation target and robust long-run growth. b. stable inflation and stable output. c. low...

1. In the dynamic model of aggregate demand and aggregate supply presented in this chapter, the central bank a. ensures that the money supply grows at a constant rate. b. keeps the real interest rate...

2. In the long-run equilibrium of the dynamic model, the natural rate of interest equals the a. inflation rate. b. expected inflation rate. c. nominal interest rate. d. real interest rate.