Question: What is the first step marketers take in deriving a perceptual map? Multiple choice question. Selecting the position Identifying the market's ideal points and size

What is the first step marketers take in deriving a perceptual map?
Multiple choice question.
Selecting the position
Identifying the market's ideal points and size
Determining consumers' perceptions of the product in relation to competitors' products
Determining consumer preferences for an ideal product or service

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