What is the marketing plan for vinci 2.0 headphones? background: Inspero Inc. was founded by two MIT
Question:
What is the marketing plan for vinci 2.0 headphones?
background:
Inspero Inc. was founded by two MIT MBA students in September 2014
Their vision
“To completely rethink headphones by inventing a new way to experience and interact with sound.”
Vinci’s team now consist of 50 engineers and designers.
They have operations in New York, Bangkok, Beijing & Shenzhen.
In October 2015. Vinci was introduced and released their first headphones.
The product was a success and sold out within six months.
In November 2016, Vinci launched the first standalone intelligent headphone
Raised $1,297,277 on Kickstarter & Indiegogo.
In 2015, the global earphones & headphones market size was valued at USD 8.7 billion.
The global earphones and headphone market is expected to grow to $15.8 billion by 2025.
Growth Influences
Widespread use of mobile devices
Noise cancelling technology innovations
Popularity in music streaming services
Expert Answer:
Market Size We have the estimated size of the industry in 2025 as 158 billion future value and the v... View the full answer
