What is the marketing term for a proprietary brand that retailers and wholesalers develop, sometimes called a
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Question:
- What is the marketing term for a proprietary brand that retailers and wholesalers develop, sometimes called a house brand?
- a) Private label
- b) Exclusive distribution
- c) Copyright
- d) Intensive distribution
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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