What is the primary justification marketers use for conducting recognition and recall tests?

Group of answer choices

Consumers tend to enjoy participating in these tests and are likely to purchase the products as a result.

Researchers find that recalling an advertisement has a strong link to purchasing a product.

People have unfavorable views of advertising and are unlikely to purchase advertised products.

People are more likely to buy a product they have seen advertised than one they have not seen advertised.

There is a strong link between advertisement recall$/$recognition and word$-$of$-$mouth communication.