What is the role of public relations within an organization's integrated marketing communications (IMC) plan? Evaluate how

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What is the role of public relations within an organization's integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign can be measured. Support your position.

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Contemporary Management

ISBN: 9780077718374

9th Edition

Authors: Gareth Jones, Jennifer George

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Posted Date: Nov 19, 2023 03:38 AM

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What is the role of public relations within an organization's integrated marketing communications (IMC) plan? Evaluate how

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Public Relations PR plays a crucial role within an organizations Integrated Marketing Communications IMC plan by enhancing the overall communication s... View the full answer

Contemporary Management

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