what is your opinions and thoughts for this statement concerning the pros and cons of qualitative vs quantitative marketing research?

Qualitive marketing research you can see the social and behavioral of various customers of a specific product and is it going to make a valuable return for the company and keep customers buying. They can real time feedback, provide various dialogues, and open research questions that meets the required target audience or help them make the necessary improvements. Disadvantage by relying on a variety of feedback, questionnaires, etc. a company can run a risk overanalyzing data that will benefit a company in the long run. Another mislead is the full accuracy of information of all groups due to shared attributes.

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