Question: What key concepts does conscious marketing revolve around? How does conscious marketing benefit companies like Gluten Free Bars? According to Elliot and Marshall Rader what

  1. What key concepts does conscious marketing revolve around?
  2. How does "conscious marketing" benefit companies like Gluten Free Bars? According to Elliot and Marshall Rader what is a socially conscious culture?
  3. Would you be more inclined to purchase products from a company certified as a B Corp? Why or why not?

Review the Conscious Marketing at Gluten Free Bars Case in your textbook and/or video at the following link

https://tinyurl.com/ucujpf35 (opens in a new window).Respond to the following questions in the discussion forum:

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