What kind of strategies would you recommend to marketers, based on your understanding of the readings this week and your own experience, perhaps, to attract more women to spectator sports?

References:

https://www.bloomberg.com/news/articles/2013-09-05/how-the-nfl-woos-female-fans

Do you agree or disagree with my answer below? You do not have to answer the questions, just explain why you agree with my answer or disagree.

There are many strategies that marketers could use but one of the most important strategy I think they could use would be to give each sport their own corresponding women's league. The NBA has the WNBA which has gotten increasingly more popular since its inception over 20 years ago. If each sport had its own women's league, it would give women more incentive to watch the sports because they would see people who look and act like them instead of only men which has happened for over 100 years at this point. Another strategy marketers could use would be to have more advertisements during timeouts in sporting events that are targeted towards women. It is no secret that males are the main sports demographic, so advertisers realize this and market most of their ads towards men. If they marketed a larger portion of the ads to women or both genders, it might give women more of a reason to be interested and know that sports are not only for men.

Answer rating: 100% (QA)

I agree with your answer Providing a womens league for each sport can help to increase interest and ... View the full answer