What change management strategies has Paul Otellini used to help introduce the various changes at Intel?
For years, Intel thrived on a business model that cofounder Andy Grove perfected and reinforced under his leadership and the leadership of his successor, Craig Barrett. But Intel’s latest CEO, Paul Otellini, has different plans. Rather than continuing to build faster chips just for PC computers, Otellini sees bigger opportunities in new “platforms.” Otellini also wants to raise the profile of marketing, rather than let engineers determine which products are developed. Even the famous Intel logo (with a lowered “e”) is being ditched for a more contemporary design.