Question: What products or services does the business offer? What type of business model does the business follow ( e . g . B 2 C

What products or services does the business offer?
What type of business model does the business follow (e.g. B2C, B2B, etc)?
Is the business brick and mortar, online, both?
What contextual information is needed to connect your business description to your SMART Goal and KPIs? (e.g. a new product is being offered)

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