Question: What research methods were used to study how Indian men shopped for and used razors? What did the research team find? How has Gillette targeted

What research methods were used to study how Indian men shopped for and used razors? What did the research team find?

How has Gillette targeted low-income consumers in India? Discuss its product, price, and distribution.

Do you think Gillette should sell its very-low-end razor the Guard in other countries? What research should Gillette conduct before making a decision?

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