Question: What results are expected from a successful product differentiation program? a . Differentiation requires that prices be mid - level to generate a high volume
What results are expected from a successful product differentiation program?
a Differentiation requires that prices be midlevel to generate a high volume of sales.
b Differentiation requires that prices be high to generate a high volume of sales.
c Promotional plans will not change.
d The way the product functions must be changed.
e Customer response to the product will change.
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