Question: What should be the key message in the IMC program, list and describe THREE (3) different promotion mix tools you believe would be the most

What should be the key message in the IMC program, list and describe THREE (3) different promotion mix tools you believe would be the most effective to use to promote your EVs to new customers. Discuss one advantage and one disadvantage of each promotion mix tool that you propose

16. Imagine you are the marketing director of an EV manufacturer in Australia. To design an IMC (integrated marketing communications) program to launch your EVs

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