Question: what sort of reference? Question 2 I. ABC is a single business organization with a functional structure. It is the end of 2019. II. ABC's

what sort of reference? Question 2 I. ABC is a

what sort of reference?

Question 2 I. ABC is a single business organization with a functional structure. It is the end of 2019. II. ABC's Strategic Goals and Objectives: A. Strategic Goal: Maximize stockholder wealth over the long-term. B. Strategic Objective: Increase total revenues by 10% in 2020. III. ABC Company Revenues for 2015: A. Product X: $50 per unit times 1000 units sold = $50,000 B. Product Y: $100 per unit times 1000 units sold = $100,000 C. Total Sales = $150,000 IV. Other Important Information: A. Product X Market Share: 10% B. Product X Demand Characteristics: Inelastic demand C. Product Y Market Share: 10% D. Product Y Demand Characteristics: Elastic demand Write one marketing short-term objective and one pricing tactic for both Product X and Produc Y that is consistent with the information above. You may use the Internet to research elasticity demand and pricing tactics (a.k.a. functional strategies)

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