Question: What strategic problems does Heineken have? List as many as you find in the case study. a . intense competition b . changing consumer preferences
What strategic problems does Heineken have? List as many as you find in the case study.
a intense competition
b changing consumer preferences
c regulatory and legal challenges
d sustainability and environmental concerns.
Describe why each is a problem.
a
b
c
Describe how each problem could be turned into an opportunity for Heineken.
a
b
c
d
Describe the strengths, weaknesses, threats and opportunities of the Heineken Corporation.
a
b
c
d
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