what strategies should diageo pernod ricard, and other western spirits brands pursue in china?

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Posted Date: Jan 12, 2021 12:05 PM

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what strategies should diageo pernod ricard, and other western spirits brands pursue in china?

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Scotch whisky is a textbook example of a global product Wealthy consumers with discerning palates do ... View the full answer

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