Question: what to have solution for problem statement mentioned below Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected
what to have solution for problem statement mentioned below
Direct marketing is a form of communicating an offer, where organizations
communicate directly to a pre-selected customer and supply a method for
a direct response. Among practitioners, it is also known as direct response
marketing. Mail, Phone calls, texting are among the
most common modes used for direct marketing. These days many companies are shifting towards direct marketing
campaigns due to various cost factors.
The data is related with direct marketing campaigns of Belgium banking institution.
The marketing campaigns were mostly based on phone calls. Often, more than one
contact to the same client was required, in order to access if the product (Personal Loan) would be ('yes') or ('no')
Working with Data
Data has been split
into two groups and provided in the module:
training set
test set
The training set is used to build your machine learning model. For the training set, we
provide the term deposit value for each client.
The test set should be used to see how well your mod
el performs on unseen data. For
the test set, it is your job to predict term deposit value for each client.
Goal:
The goal of the problem is to predict whether a client will subscribe for a
Personal
Loan
. For each client ID in the test dataset, you must pr
edict whether the client will
subscribe or not.
Metric to measure
Your score is the percentage of all correct predictions made by you. This is simply
known as accuracy. The best accuracy is 1 whereas the worst is 0. It will be calculated
as the total
number of two correct predictions (True positive + True negative) divided
by the total number of observations in the dataset.
Submission File Format:
You should submit a csv file with exactly 8332 entries plus a header row.
The file should have exactly two
columns
ID ( sorted in any order)
Term (contains 0 & 1, where 1 represents subscribed)
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
