What type of research design would you recommend in the situations below? For each applied market research
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Question:
a. The manufacturer and marketer of flight simulators and other pilot training equipment wishes to forecast sales volume for the next five years.\\r\\n
b. A local chapter of the American Lung Association wishes to identify the demographic characteristics of individuals who donate more than $500 per year.\\r\\n
c. A major music producer wonders how buzz initiated through Facebook might affect the online revenue for new artists.\\r\\n
d. A food company researcher wishes to know what types of food are carried in brown-bag lunches to learn if the company can capitalize on this phenomenon.\\r\\n
e. A researcher wishes to explore the feasibility of a casino in a community where gaming had previously been banned.\\r\\n
f. A political campaign wants to know what resources would be required to make unflattering videos of political opponents go viral on the web.\\r\\n
Related Book For
Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund , Barry J. Babin, Jon C. Carr, Mitch Griff
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