What was the crux of Wendy's successful Twitter campaign? Why was Twitter a good social media platform for Wendy's? Can Wendy's successful Twitter campaign be replicated on other social media platforms? In responding to this question, identify the most appropriate content for the five (5) major social media platforms:  Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

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The crux of Wendys successful Twitter campaign was its witty and humorous engagement with followers often involving clever responses to customer inqui... View the full answer