Question: What was the reason for the MPPC - led standardization of film length? all of the above filmmakers showed no desire to produce longer films.

What was the reason for the MPPC-led standardization of film length?
all of the above
filmmakers showed no desire to produce longer films.
the belief that the public had a short attention span.
greater ease of exhibition.
greater efficiency in production.
 What was the reason for the MPPC-led standardization of film length?

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