Question: What were the most effective elements in Lopdrups repositioning plan? Compute the restaurant profitability under the following scenario: The mix of patrons shifts with the

What were the most effective elements in Lopdrups repositioning plan?

Compute the restaurant profitability under the following scenario: The mix of patrons shifts with the restaurant gaining 2000 new Experiential customers, but losing 1000 Indulgents and 1000 Frugals.

Should Lopdrup make Experentials the target market and modify RLs positioning accordingly? If so, how should he change its marketing mix?

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