What would be an alternative mid-level change for this organization?

For this discussion, I've chosen Impossible Foods, a plant-based food technology company that develops meat alternatives made entirely from plants. The organization is particularly relevant due to its mission-driven approach to sustainability and ethical food production.

Mission Statement "To save meat. And earth."

Impossible Foods' mission focuses on creating plant-based meat products that satisfy traditional meat-eaters while significantly reducing the environmental impact of animal agriculture. This reflects a commitment not only to innovation in food science but also to addressing urgent global issues like climate change, deforestation, and animal welfare.

The mission conveys a dual focus, which is preserving the culinary experience of meat while promoting planetary health. It speaks directly to consumers who want to make ethical food choices without sacrificing taste or quality.

Vision Statement "To transform the global food system to support the planet and growing population."

The vision speaks to long-term, systemic change. Impossible Foods doesn't just aim to sell productsit aspires to redefine how food is produced and consumed worldwide, emphasizing sustainability, scalability, and impact.

Mid-Level Change Needed A key mid-level change Impossible Foods is a shallow change. This change level requires "fine-tuning" current process and making minor improvements to processes. Impossible Foods should create new goals and performance targets around affordability and accessibility. While the products are environmentally beneficial, their higher price points limit access for many consumers, especially in underserved communities.

How the Mission and Vision Should Guide This Change The mission's focus on "saving earth" depends on widespread adoption of plant-based products. Lowering costs and expanding access are essential for that impact to scale beyond niche markets. Aligning pricing strategies with their ecological goals ensures the mission's integrity.

The vision to transform the food system can't be achieved unless the company reaches more diverse consumers across income levels and geographies. Making the products more affordable supports this transformation and demonstrates a commitment to equitable change, not just innovation.