What would Milton Friedman do?

In Cicero's De Officiis, we learn about a merchant who has set sail to Rhodes at a time of famine. Antipater and Diogenes take different positions about how this merchant, who is described as an upright and virtuous man, should market the goods to the people when arriving in Rhodes. Do you believe Milton Friedman would advocate the merchant act in accordance with Antipater or Diogenes? Explain your reasoning.