Applying Santos and Eisenhardt discuss how the Starling Bank are claiming the market, what are the key
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Applying Santos and Eisenhardt discuss how the Starling Bank are claiming the market, what are the key stories, how do they shape and promote their identity, and apply sensegiving to themselves and others.
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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