When a consumer chooses to remember or reject and forget information provided this is known as:

Select one

A$.$ Selective exposure

B$.$ Selective attention

C$.$ Selective retention

D$.$ Selective marketing

E$.$ Selective messaging

Question $9$

Generational cohorts $-$ such a Gen Z $-$ provide marketers with more than just an age range. These cohorts are important to marketers because they also identify groups of consumers who:

Select one