Question: When a consumer compares brands in a purchase decision, they may allow poor performance on a particular brand attribute to be outweighed by superior performance

When a consumer compares brands in a purchase decision, they may allow poor
performance on a particular brand attribute to be outweighed by superior
performance on other attributes, allowing a brand to still be chosen. This is an
example of a:
noncompensatory decision rule
choice architecture
holistic analysis
compensatory decision rule
cognitive dissonance
When a consumer compares brands in a purchase decision, they may

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