When a consumer is engaged in peripheral thinking, s/he pays most attention to the information presented in an ad. A consumer engaged in central route thinking only pays attention to style of the ad, and is looking to be entertained. True False Question 39 2 pts Both a single person or a group of people are able to change a consumer's behaviors. True Faise It is possible to develop a positive feeling towards a product, even if you do not remember seeing it. This is called the mere exposure effect. Celebrity endorsements are an example of this. True False Question 42 Cosmopolitans are a group of consumers who enthbrace buying products made outside of their own country. True False Question 43 In low-context sub-cultures, members often develop unique, symbolic languages. True