Question: When a consumer makes an effort to compare the functions, features and benefits of various offerings before deciding on a purchase, it is because they

When a consumer makes an effort to compare the functions, features and benefits of various offerings before deciding on a purchase, it is because they do not what to make a rash or emotional decisions. Marketing personnel refer to products in this category as:

.

Specialty Offerings

.

Preferential Offerings

.

Decision Offerings

.

Shopping Offerings

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