When a firm develops a marketing channel strategy, typically, they start with the end-users; it is the end-user who holds the "power of the purse". Therefore, firms need to know the nature of end-user demands, and not only what end-users want to consume, but rather how they want to buy and use the products or services being purchased.

PLEASE NOTE:Most, if not all of the Consumer Goods company 2021 companies listed are multiproduct companiesthat manufacture products in more than one technological or market category. Therefore, when analyzing your selected Consumer Goods company's current channel members and distribution system you may complete your analysis based on the overall company or a specific product or service manufactured by your selected company.

The focus of this analysis is to understand "who" buys your selected firms products and how the "who" affects channel strategy, identify and assess end-user segments, define the firm's targets a subset of the segments identified, and customize the marketing channel system solution used to sell to each targeted segment.

Therefore, you must clearly identify your selected firm's end users, segmentation, and target market in terms of consumers that are most likely to buy your selected firm's products or services. It must include as much detailed information and go into depth with information such as,

1. Name of each segment to capture its identifying characteristics
2. Who they are
3. Age, income
4. Geographical location(s)
5. Specific target population size
6. End user's decision about where or from whom they purchase a product (or service) depends not just, on what the end-user is buying but also on how the end-user wants to buy
7. Describe how the product or service can be bought is called service outputs. Formally, service outputs are the productive outputs of the marketing channel; over which end-users exert demand and preference influences
8. What motives end users to buy
9. Psychographics/ lifestyles, which include consumers' activities, interests, opinions, etc.
10. Which channel benefits end-user value most

My company is ZARA.