Question: When a market is segmented based on psychographic variables, the marketer is considering customers social class, beliefs, attitudes, and other lifestyle factors. age, education, ethnicity,
When a market is segmented based on psychographic variables, the marketer is considering customers
social class, beliefs, attitudes, and other lifestyle factors.
age, education, ethnicity, and other measurable factors.
hobbies, activities, preferences, and other behavioral factors.
nationality, occupation, race, and other demographic factors.
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