When a new manager takes charge, no matter in what position, he or she must undergo certain steps of learning until the point when he or she is fully accustomed to the organization's needs. Mr Anwar is the general manager since he joined AL-Manar company, which specializes in designing and producing clothes and shoes. He took all the responsibilities starting from planning the goals and objectives for the business and all other activities to ensure high quality performance standards by employees across the company.

One of the things he focused on is how he would sell more of the products. One of the method he chose to sell his products was through conversations with one or more prospective customers,this process is called personal selling. The purpose of this process is to get information about customers needs and convey the information about the product to customers to stimulate them to buy. AIDAS formula which stand for (Attention, Interest, Desire, Actio and Satisfaction) is used to persue the customers to buy their products .You can call them the five stages of mind that the seller takes the buyer through to pursue their needs and affect their purchasing decisions.

i ) How would Anas know what exactly his customers demand as he is trying to identify it?

ii ) Determine the factors that will influence the level of customers demand in the purchase of clothes and shoes from Al Manar company.

Answer rating: 100% (QA)

i For identifying customers demand the following guidelines should be taken into consideration Know your target market The manager should know what th... View the full answer