Question: When a physical product (good) cannot easily be differentiated, the key to competitive success may lie in adding valued services to improve perceived quality of
When a physical product (good) cannot easily be differentiated, the key to competitive success may lie in adding valued services to improve perceived quality of the good being offered.
- Describe a product (specifically, a tangible good) that you believe stands out in the competitive landscape because of the perceived value of added service.
- What type of additional service is offered how is it classified?
- Are customers willing to pay more because of this additional service?
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