Question: When a physical product (good) cannot easily be differentiated, the key to competitive success may lie in adding valued services to improve perceived quality of

When a physical product (good) cannot easily be differentiated, the key to competitive success may lie in adding valued services to improve perceived quality of the good being offered.

  1. Describe a product (specifically, a tangible good) that you believe stands out in the competitive landscape because of the perceived value of added service.
  2. What type of additional service is offered how is it classified?
  3. Are customers willing to pay more because of this additional service?

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