Question: When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main
When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, customer consulting, maintenance, and repair.
Group of answer choices
adaptability
technology intensity
ease of use
customer training
responsiveness
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