Question: When a product is first introduced, marketers try to position it so that it appears to have the same design that the target market desires.

When a product is first introduced, marketers try to position it so that it
appears to have the same design that the target market
desires.
appears to have a lower price than the competing brands
appears to have more quality than the competing brands.
appears to have the characteristics that the target market
desires.
When a product is first introduced, marketers try to position it

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