When Airbnb was founded in $2008,$ homestays werent as common as they are today. In the companys early days, people werent booking rooms, and revenue wasnt increasing beyond $$200$ per week. Airbnb is now a multibillion dollar online platform for lodging and accomodations, but it was a moment of learning about their users that the founders saw as a turning point in getting the company to where it is today. The early Airbnb team believed that people were hesitant to book through the platform because photos of listings were low resolution and didnt effectively show users where they would be staying. As a result, they traveled to New York to spend time with hosts and help them take high quality photos, and revenue doubled. According to Joe Gebbia, the designer of the group, that instance of meeting their users changed the trajectory of the business. Today, Airbnb continues to encourage its employees to test ideas and understand the people who use their platform