Question: When airlines created frequent - flyer programs, they were among the first retailers to embrace loyalty segmentation. education segmentation. lifestyle segmentation. convenience segmentation. geographic segmentation.

When airlines created frequent-flyer programs, they were among the first retailers to embrace
loyalty segmentation.
education segmentation.
lifestyle segmentation.
convenience segmentation.
geographic segmentation.
When airlines created frequent-flyer programs, they were among the first retailers

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

The airline companies such as American Airlines developed frequent - flyer programs. These were among the first companies to embrace loyalty segmentation. geographic segmentation. convenience...

Q:

Joe is studying consumer behavior. He realizes that many consumers in the marketplace are familiar with the brand McDonald's and what it stands for and also have an opinion about it. Joe concludes...

Q:

Using global segmentation to grow a business An United Airlines case study Directions: Read the following case study, and answer the questions on this page. Be prepared to discuss answers within your...

Q:

When airlines created frequent - flyer programs, they were among geographic segmentation lifestyle segmentation convenience segmentation education segmentation loyalty segmentation

Q:

\f\f\fChapter 2 Service Strategy Learning Objectives After completing this chapter, you should be able to: 1. Formulate a strategic service vision. 2. Describe how a service competes using the three...

Q:

As if dealing with economic cycles, fuel price volatility, organized labor, changing customer demographics, and increased competition was not enough... Delta CEO Ed Bastian assumed the role of Deltas...

Q:

What is expected of you? Study the case and create a complete scenario analysis for the US airline industry over a two year time period. Please use a chart for your submission. The US Airline...

Q:

made by the consulting group was to shift loyalty program spending toward higher-value customers (i.e., distinguishing among customers of the same Frequent Flyer segment) and no longer spend money on...

Q:

You previously completed an assignment for me and forgot to answer the question below. 2. REVIEW THE CHAIRMAN?S LETTER TO THE SHAREHOLDERS. Summarize the major points made in the letter. Use complete...

Q:

Consider and discuss the specific risks and nature of the company you will be auditing and create comprehensive work for Payroll accounts and cycles. include: Audit steps for tests of controls,...

Q:

Residential real estate prices are thought to depend, in part, on property size and number of bedrooms. The house size X1 (in hundreds of square feet), number of bedrooms X2, and house price Y (in...

Q:

The Knight Company operates 365 days a year and uses 210 liners each day. Using a Continuous Inventory System, Knight orders 10,950 liners at a time. The orders are timed so that the new liners...

Q:

From its extensive research, it is estimated that Hendelwood Technologies' price will not drop below $ 4 5 and the current stock price is $ 6 0 . To gain from this, the company takes a long call...

Q:

Lipoll Psychic income refers to the nonpecuniary satisfaction derived from ownership of real estate. O 1) True 2) False