When an organization identifies and develops new markets for its current products and services, it is engaged in market development. *

True

False

Fast Food, Inc. views marketing as the science and art of finding, retaining, and growing profitable customers by providing them with the food they want. Fast Food, Inc. practices societal marketing. *

True

False

In the BCG matrix, "dogs" are low-growth businesses and products that do not generate enough cash to maintain themselves. *

True

False

The difference between human needs and wants is that needs are not influenced by marketers. *

True

False